Many have been asking if the blog lives, so here’s proof. The question is what am I going to write about?
I was thinking of blogging about taking a 9AM Yoga class, or what is it like to pick up 4 year olds from school, but that hardly seems blog worthy (even though it’s definitely ‘hot news’ from my side of town).
So instead, let’s discuss strategic corporate investments. These past 2 days have been quite hectic for me, between the MANY MANY MANY emails that I have been receiving, meetings to start “exploring new opportunities”, and that mid morning Yoga class… but I was confronted with a situation that prompts me back to blog.
The start-up in question has a partnership with a large corporation, and was now approached to consider a strategic investment by said corporate. The question being: What should they do?
From the perspective of the paranoid, the corporate is just looking to get as much information about the start-up as possible (financials, projections, etc.) to weaken the position of this start-up in future negotiations. Of course, in exchange for a potential investment, the corporate will probably want some sort of Right of First Refusal (NEVER GIVE THAT!). Perhaps the corporate just wants to invest a bit of money, spending a fraction of what it would need to acquire the company, or in other worlds “buy the milk instead of buying the cow”. To make matters even worse, this start-up doesn’t need the money, and the entrepreneurs see no reason to be diluted.
True as this all may be, we can put on another pair of shades and think that this just might be the first step in the direction that is significantly more appealing. So, the recommendation is start to discuss this option, as who knows where it may lead. Keep in mind that for a deal to happen, both sides need to want to do it.
There are many problems to deal with along the way. Not the least of which is that large corporations are like big elephants, and one must be careful not to get stepped on. Right of First Refusal is something that I would NEVER EVER agree to! A more acceptable version is RIFN (Right of First Notification), meaning if somebody else offers to acquire the company, you notify them, giving them an opportunity to respond.
Corporate investors can add a great deal of credibility to a small company, significantly more than just a partnership agreement. With added credibility, you can increase your revenue, and thus value. I have had situations where we’ve had a strategic investor in a company, and the company was ultimately acquired by a competitor. In the past, one would say that a corporate investor is less sensitive to the value of a company than a strictly financial investor. Not sure that still applies, but again another consideration.
I grew up in the school that said take $ when you can, and don’t think of dilution. Use it to continue to grow the company, make it successful, leveraging the partner.
Plenty of more to say on this subject, but blog posts are supposed to be short….
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