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Dear Tali, sorry to disappoint you a bit, but from my own experience looking through the window in the same building there is an optical effect that this building windows produce. Thus - rather unfortunately - the view itself is less expressive when viewed from the window.

With that said one can argue that the reality is not what we see but the meaning and emotional context we apply to it.

So, philosophically speaking, it is not the scenery that is important, but what one would like to say (symbolically) by referring to a certain subject. And - on almost ironical note - that is the main theme of our startup :)


I meant: "the view itself is less expressive when viewed from outside the office"

Tali Aben

Intereting comments. Many things in life are a matter of perspective. RE: this photo, I actually put the camera out of the window (as challenging as it seems for those of you that are familiar with the building). They say, the camera never lies :-)

Gil Heiman

And a picture is better than a thousand words.

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